ABOUT

This video was made for the 40th anniversary of the Alternative Hair Show, which took place in London in October 2022, in collaboration with HC Salon. Aura studio handled all aspects of the video, from the design and creation of the storyboard, direction, to editing and sound design.

«Through a frenetic and alien dance, the four elements come together to give life to the fifth element, the quintessence: The aether. Metaverse, or Aether, is the essence of the celestial world, eternal, immutable, transparent. It’s also called spirit. It’s a bridge between the physical and the spiritual. An androgynous being, capable of uniting the past, present and future of humanity.»