PREFORMA DAME FW 2024. Aura Studio / co-design space

PREFORMA

DAME Fall / Winter 2024

DAME F/W 2024 is the collection of PREFORMA, an independent clothing brand.

Aura Studio handled the art direction, video and photo campaign, post production and editing.

PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space

Sinuous lines, desaturated colours, light and shadow.

The concept

The Ivory Tower is understood as a place of spiritual retreat, within which the wise person withdraws from life and from others.

On an architectural level, this tower is for Preforma identified in the Chapel of Notre-Dame Du Haut in Ronchamp, designed by Le Corbusier in 1955.

The collection investigates the concept of the intelligibility of clothing, understood as a shell capable of generating certainty and vulnerability at the same time.

PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space

The show

PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space



Attraverso uno spazio spoglio, fasci di luce, e suoni via via più incalzanti, Preforma presenta Dame FW 2024 al pubblico.


PREFORMA DAME FW 2024. Aura Studio / co-design space

Through a bare space, beams of light, and gradually increasing sounds, Preforma presents Dame FW 2024 to the audience.

PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space
PREFORMA DAME FW 2024. Aura Studio / co-design space

Art Direction & Videography: Francesca Condo
Digital Photography: Alisa Lutchenkova
Post production & Editing: Aura Studio
Styling & Assistant: Melanie Jane Bassich
Mua: Royal Accademy Of Makeup
Music: Paolo Peyron
Talents: Anderson Caetano, Laura Jiang

IT
EN

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